PENGARUH KEPERCAYAAN, PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN DAN PERSEPSI KENYAMANAN TERHADAP MINAT MENGGUNAKAN LAYANAN MOBILE BANKING BANK BTN

Abstract

This study aims to identify and analyze the influence of belief, perception Usefulness, Ease and Leisure
Interests Against Using Mobile Banking Services. The variables studied were Trust (X1), Perceived
Usefulness (X2), Perceived Ease (X3) and Perception Leisure (X4), as the independent variable and
Interests Using (Y) as the dependent variable. The study population was young consumers who are in
Banjarmasin. The number of samples taken 100 respondents were taken using purposive sampling
method. The analysis used is multiple linear regression. The results show that trust, perceived usefulness,
ease and comfort and simultaneously have a significant effect on the interest in partial use mobile
banking services Bank BTN.