PENGARUH PERSON JOB FIT TERHADAP KINERJA SALES PERSON DENGAN EFIKASI DIRI SEBAGAI VARIABEL MODERASI PADA PT. HANG BRIGHT ELECTRONIC

Abstract

This research aims to determine and analyze the effect of person job fit on sales person performance and analyze self-efficacy moderating the effect of person job fit on sales person performance at PT. Hang Bright Electronic. The type of research used in this research is explanatory research within a quantitative method approach. The sample taken using nonprobability sampling technique with total sampling was applied to marketing personnel, resulting in a total of 107 respondents. The data collection method for this research are questionnaires and interviews. Data analysis and hypothesis testing using partial least squares structural equation modeling (PLS-SEM) analysis. The results show that Person Job Fit has a significant effect on sales person performance at PT. Hang Bright Electronic. Self-efficacy moderates the effect of person job fit significantly on sales person performance at PT. Hang Bright Electronic