PENGARUH KUALITAS PRODUK, KEPUASAN PELANGGAN, DAN PROMOSI ONLINE TERHADAP MINAT BELI ULANG (STUDI KASUS PADA SATE TAICHAN BANJAR D’LICIOUS)

Authors

  • Ellysa Rahma Santi Fakultas Ekonomi Dan Bisnis Program Studi Manajemen Universitas Lambung Mangkurat Author
  • Akhmad Supriyanto Fakultas Ekonomi dan Bisnis, Universitas Lambung Mangkurat, Banjarmasin Author

Keywords:

Product Quality, Customer Satisfaction, Online Promotion, Repurchase Interest

Abstract

The purpose of this study was to analyze the effect of product quality (X1), customer satisfaction (X2), nd
online promotion (X3) on repurchase interests (Y) Sate Taichan Banjar D'icious. The population used in
this study were buyers of Taichan D’Licious satay products with a total samplee of 75 respondeent. The
sampling technique purposive sampling. Method used in this study is by giving a questionnaire or
questionnaire. multiple linear regression analysis. The results of this study prove that product quality
partially affects the interest in repurchasing Sate Taichan Banjar D'Licious. Customer satisfaction
partially affects the interest in repurchasing Sate Taichan Banjar D'Licious. Online promotion partially
affects the interest in repurchasing Sate Taichan Banjar D'Licious

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Published

2020-04-04

Issue

Vol. 4 No. 1 (2020)

Section

Articles