PENGARUH KREATIVITAS DAN LOKASI USAHA TERHADAP KEBERHASILAN USAHA (STUDI PADA COFFEE SHOP DI BANJARMASIN)

Abstract

This study aims to determine and analyze the effect of creativity on the success of a coffee shop business in Banjarmasin. To find out and analyze the effect of business location on the success of a coffee shop in Banjarmasin.

This research method is descriptive quantitative. The population in this study were 70 coffee shop owners in Banjarmasin who had been recorded by the researcher. The number of samples of 50 respondents with a sampling technique that is purposive sampling. Data analysis using multiple linear regression analysis, and hypothesis testing using the t test.

The results of the study that creativity has an effect on the success of a coffee shop business in Banjarmasin. The location of the business affects the success of the business at the coffee shop in Banjarmasin. The more creativity increases and the more strategic the business location, the more successful the coffee shop business in Banjarmasin will be.