PENGARUH SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN DI TOKO MECCA MEDINA BANJARMASIN

Abstract

This study was conducted to analyze the effect of exterior, interior, store layout, interior display on purchasing decisions at the Mecca Medina store Banjarmasin.Respondents in this study were 100 consumers of Mecca Medina Stores Banjarmasin according to the research criteria using decision sampling techniques (judgment sampling). The data is processed using multiple linear regression analysis, T test (Test Hypothesis)The results showed that the exterior, interior, store layout, interior appearance had a positive and significant (partial) effect on purchasing decisions at the Mecca Medina Banjarmasin store. The better the atmosphere of the store by the Mecca Medina Banjarmasin store, the better product purchasing decisions. This is in accordance with the fact that both of these factors can encourage someone to make a purchase decision