PENGARUH0ORIENTASI0KEWIRAUSAHAAN DAN INOVASI0PRODUK TERHADAP0KEBERLANGSUNGAN USAHA0KECIL MENENGAH(STUDI PADA UKM0DI WILAYAH BANJARMASIN UTARA)

Authors

  • Dena Alifia Kencana Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Lambung Mangkurat Banjarmasin Author
  • Muhammad Ziyad Fakultas Ekonomi dan Bisnis Universitas Lambung Mangkurat Banjarmasin Author

Keywords:

Entrepreneurial Orientation, Product Innovation and Bussiness Continuity.

Abstract

Thiis ressearch has aim to have a good command and analyze if(1)Entrepreneurial Orientation affects Bussiness Continuity;(2)Product Innovation affects Bussiness Continuity.This ressearch apply quantitattive metode that has purposed to describe correlation between two varriabels or more.

            Population in this research is the owner “UMKM” in Kecamatan Banjarmasin Utara.Sample took using nonprobability sampling and Data analysed by using multiple liniear regression.

            The ressult shows that;(1)Entrepreneurial Orientation affected Bussiness Continuity significantly;(2)Product Innovation affected Bussiness Continuity significantly.

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Published

2024-04-05

Issue

Vol. 5 No. 2 (2021)

Section

Articles