ANTECENDENT OF CUSTOMER LOYALTY (study case of consumer JNE Banjarmasin)

Abstract

Thisssstudy aims tooanalyze thesinfluencessof servicexxquality on customer satisfactioneand loyalty
of JNE Banjarmasin. This type of researchx is lexplanatory research that explain causalitrelationshipx
between variables. The population in this study is the JNE consumer who has used JNE's services in
JNE in Banjarmasin. By technique of sampling by using purposive sampling method. Number sampel as
many as 100 people. Data analysis using path analysis by using SPSS Statistics 23 software. The
result of this research indicate that service quality influence to satisfaction and consumer loyalty
JNE Banjarmasin, and consumer satisfaction influence to consumer loyalty JNE Banjarmasin.