PENGARUH PRICE DISCOUNT, BONUS PACK, DAN IN-STORE DISPLAY TERHADAP KEPUTUSAN IMPULSE BUYING PADA GIANT EKSTRA BANJAR

Abstract

The purpose of this study was to analyze and test the effect of price discount, bonus packs and in store
display on impulse buying “ Giant Extra, Banjar South Kalimantan”.This exploratory research uses the
questionnaire as a tool to gather the data from the store sample customer. Multiple regression analysis is
used in analyzing the data.The result of the experiment shows that Price Discount, Bonus Pack, and In
store Display simultaneously influence. Partially, influence the dependant variable purposed was bonus
pack and in store display. While price discount has no affected by dependant variable.