PENGARUH INOVASI PRODUK DAN PERILAKU KEWIRAUSAHAAN TERHADAP KEBERHASILAN USAHA KAIN SASIRANGAN

Abstract

This study's objective was to determine and evaluate product innovation's effects and entrepreneurial actions on the success of the Sasirangan fabric business. This study applied a quantitative approach using a causal approach, which aims to determine cause and effect. The population was as many as 112 people. The sample was determined using a purposive sampling technique for a sample of 88 people. Data analysis applied multiple linear regression analysis, F test, T test and determination test.  The findings of the study showed that product innovation had a partial impact on the success of the Sasirangan Fabric business. There was an influence of entrepreneurial behavior on the success of the Sasirangan cloth business. There is a concurrent effects of product innovation and entrepreneurial behavior on the success of the Sasirangan cloth business