PENGARUH INOVASI PRODUK, KREATIVITAS, DAN ENTREPRENEURIALSPIRIT TERHADAP KEBERHASILAN USAHA DI MASAPANDEMI COVID-19 (STUDI PADA KEDAI MAKAN DI KELURAHAN PEMURUS DALAMBANJARMASIN)

Abstract

This study aims to obtain evidence on the effect of product innovation, creativity, and entrepreneurial spirit on business success at Kedai Makan Kelurahan Pemurus Dalam Banjarmasin. Using quantitative methods with a causal relationship. It is unknown with certainty the population of Kedai Makan in Pemurus Dalam Village with a sample of 40 respondents. Samples were taken using nonprobability sampling technique with saturated sampling. The data analysis technique used multiple linear regression approach supported by using Statistical Product and Service Solution (SPSS) 25. The results showed that product innovation and entrepreneurial spirit had a significant positive effect on business success, and creativity had no effect. Therefore, the better product innovation, application of product innovation and entrepreneurial spirit, the more successful the business will be. The managerial implication is for Kedai Makan in Pemurus Dalam Village to pay more attention to product innovation and entrepreneurial spirit. If product innovation and entrepreneurial spirit are managed properly, it will support the success of the Kedai Makan business.