PENGARUH INOVASI PRODUK, LAMA USAHA, DAN SIKAP KEWIRAUSAHAAN TERHADAP PENDAPATAN PENGUSAHA SASIRANGAN KOTA BANJARMASIN

Authors

  • Elyana Ramadhaniyati Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Lambung Mangkurat Banjarmasin Author
  • Abdurrahman Sadikin Fakultas Ekonomi dan Bisnis Universitas Lambung Mangkurat Banjarmasin Author

Keywords:

 Product Innovation, Age of The Business, Entrepreneurial Attitude  and Income.

Abstract

This research has purpose to know and analyze if (1) product innovation
affects incomes; (2) age of the business affects incomes; (3) entrepreneurial 
attitude affects incomes. This research using quantitative study that has purposed 
to explain correlation between two variabels or more.
Population in this research is Sasirangan entreprenuer with criteria, who 
has been in business at least 2 years since 2019, has capital at least Rp. 
10.000.000, has income at least Rp. 1.000.000 and has at least 3 labors in 
Banjarmasin which researcher got 42 respondents. Sample was took using 
nonprobability sampling. Data analyses using multiple liniear regression.
The result shows that; (1) product innovaton affected incomes
significantly; (2) age of the business affected incomes significantly; (3)
entrepreneurial attitude affected incomes significantly.

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Published

2024-04-02

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Articles