PENGARUH INOVASI PRODUK, LAMA USAHA, DAN SIKAP KEWIRAUSAHAAN TERHADAP PENDAPATAN PENGUSAHA SASIRANGAN KOTA BANJARMASIN
Keywords:
Product Innovation, Age of The Business, Entrepreneurial Attitude and Income.Abstract
This research has purpose to know and analyze if (1) product innovation
affects incomes; (2) age of the business affects incomes; (3) entrepreneurial
attitude affects incomes. This research using quantitative study that has purposed
to explain correlation between two variabels or more.
Population in this research is Sasirangan entreprenuer with criteria, who
has been in business at least 2 years since 2019, has capital at least Rp.
10.000.000, has income at least Rp. 1.000.000 and has at least 3 labors in
Banjarmasin which researcher got 42 respondents. Sample was took using
nonprobability sampling. Data analyses using multiple liniear regression.
The result shows that; (1) product innovaton affected incomes
significantly; (2) age of the business affected incomes significantly; (3)
entrepreneurial attitude affected incomes significantly.